Pale Ale #f7df76
Golden Ale #c15300
The Craft Brewery Designer Resource Toolkit
About to start a new project, branding? Logos? Here are a slew of designs for your inspiration within the – The Craft Brewery Designer Resource Toolkit. Each month Divi Dojo will bring you more design resources for your projects, as well as how to’s with regards to bringing the whole project together.
In this “episode”, what you see before you are snippets of what it takes to effectively design and brand a look and logo for any company, we just chose “Craft Brewery” as an example this month.
Things to keep in mind: Do your research – study the history and get to know the industry, what are some of the top companies? What are some of the top designs? What are some of the top sellers? All this comes in to play before you even put pen to paper.
Next is choosing what colors to use, we have provided a quick example of colors, seen above. Next is paying attention to what you client wants for their look and feel, most go with a retro look, giving them a feel of longevity, when in fact, most craft beer breweries have not been around for more than 10 years or so.
Our future Divi Dojo episodes will cover much much more in greater detail, which is why we will be charging $5 per online “zine”.
The Craft Brewery Designer Resource Toolkit is a shortened version giving you an idea of just what you can expect and more, always packed with tuts, icons, fonts, downloads, examples, inspiration and imagery, all wrapped in a Divi package ready to download, learn and use.
Let’s face it, craft beer breweries are here to stay and ever growing, so there’s a good chance that one day or another, you may come across a request to design one for a client. These logos cover several factors, readability, color-branding, uniqueness to every other bottle/box on the shelf, illustrations, font usage… and most craft brewery logos carry a very retro look, to give you that feeling of longevity to the brewery, even though they may have only existed within the last 10 years or so.
Lesson from observing: Each design you can see how the designer has carried the brewery’s history, locale, and name, represented in the logo, colors and theme. Font type, sizing and structure is equally important in this case, it has to not only carry the brand through it’s look, but also stand out amongst all the other competing brands.
DID YOU KNOW? Designers Needed
Five thousand strong and growing, there are now 5,005 breweries in the U.S. compared to 10,000 wineries. Almost all (99%) are small and independent craft brewers. By Nov. 2016
Continued Growth for the Segment:
By mid-year, small and independent breweries grew by eight percent, reflecting dynamism and a bright spot for the domestic beer market.
Never Go Out of Styles:
IPAs continue to hop up, now accounting for roughly one-quarter of craft volume. More sessionable styles, including golden ales, pilseners and pale lagers, are up 33 percent, totaling nearly five percent of craft.
Red Brick Brewery
Package Design Mock-Up
Soda Can Mock-Up
Speed Up Your Logo Creation
create a Beer logo Part I & II
Stock Images, Icons, Fonts
A great resource for free stock imagery that doesn’t suck.
Beer Label Vectors Download
Beer Emblem Vectors Download
FREE VINTAGE FONTS
Awesome Vintage Logo Collection by Bluefaqs>