Everything You Need To Know About SEO

Directly from Google and other helpful sources

“If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. You might be the owner of a growing and thriving business, the webmaster of a dozen sites, the SEO specialist in a Web agency or a DIY SEO ninja passionate about the mechanics of Search : this guide is meant for you.”

Google

Search Engine Optimization (SEO) Starter Guide

Starting with this one, the most important one, directly written by the reason the is SEO, Google, and their heavily recommended best practices for good SEO. This guide gives you a complete breakdown from how to get started, sitemapping, optimizing content, optimizing images, mobile friendly etc…

Search Engine Optimization (SEO) Guidance, even from Google themselves, does not mean you will automatically jump to the top of the search results list, BUT, it will most definitely help. There are many factors that get processes by the search engines in order to compile a most relative list of results from ones search. More often than not, SEO is all about making small modifications to various parts of your website, add in, on a constant basis. All of these tweaks and fixes, combined, will be the very things to propel you up the list.  Make sure your content is exactly what your user’s need, relative to their search is of utmost importance. Add in what you don’t currently have, and make the right adjustments to what is already there. 

Search Engine Optimization is all about helping the search engines understand and present your content to the right people (searcher).

Google is happy to share this information to the world, so we are sharing it here with hopes that you’ll discover some necessary elements that you can adjust on your website, or add in ones you may not have had in the first place.

There aren’t any quick magical tricks that your SEO will provide that automatically rank you #1.

Maile Ohye

Developer Programs Lead

Google

How To Hire An SEO Person

SEO in under 10 minutes for Startups

More tips from web traffic and marketing guru – Neil Patel

Using targeted keywords to improve your organic rankings, still essential, but no longer work with search engines by themselves. Remove anything that slows down your site, crunch the file size of images, minify and cache what you can, many other factors here. Test your site speed and see where you rank, take a look at the recommendations by Google to fix the pagespeed and get a better score.

 

Link out to other websites that closely related to your content. You can be sure to set the link to open a new tab so you don’t lose anyone directly off of your site.

Write your page content for humans, not for the search engine, or what you think a search engine is looking for. Keywords do not drive the search engines the way they used to, they only make up a portion of your rank power.

What does this mean? It means, write it as if you we’re going to give a speech in front of a class in school. Same traditions apply, intro – overview – indepth – review – close… I am not an english major, but something to that effect is what I remember, and what I use to create my content as well.

Keep it helpful, something that provides real value to your visitor, this is what the search engines reward.

SEARCH ENGINES FOLLOW THE USER.

Ecourage other trustworthy sites to link to you.

Google Analytics – If you don’t already have it in place, get it. Here

Avoid duplicate meta descriptions, they will penalize you with lower Google results. In WordPress sites, you can use a program like YOAST that will alert you if you have duplicate titles or meta descriptions.

For more on SEO tactics, these great tips and more are recommended to read at www.neilpatel.com

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