The 7 Most Important Resources for your New Website – for business owners
There’s nothing more important than the content of your website. In fact, it’s why we create these blog posts, creating better content, brings you better results. The more relevant and valid your information is within your site, the more interest you will receive from your clientel, and new visitors to your site. Here’s how to utilize the 7 most important resources for your new website, with samples and visuals.
So, what should you do about your content? Where should you put it? What makes you stand out from the rest of your competition, whatever it may be.
Briefly say what you do, and include a “hook”
Ever watch a TV ad, and once it was over, you may have laughed, but you are left with no idea what it’s product or service was? With regards to your site, making it cool looking is great, but what do you want your customer to know about what you do, and what will make them remember? Your “hook” will make them remember what you do.
So start the page with a tagline, briefly summarizing what you do. Then, send it home with a homepage “hook” right at the top that explains what benefits they will receive working with your company, or buying your product.
PayPal – is the faster, safer way to send money, make an online payment, receive money or set up a merchant account.
PayPal Hook – Gift Money with Ease (with a picture of their new promotion, debit cards) and a button.
Primary Call-To-Action (CTA)
In order to attain the goal of your homepage and get the visitor to look deeper into your website and further to the point of a sale, you need a CTA. It needs to be extremely easy to find with a five word or less title to the button. For this button it needs to stand out and be visually impactful compared to anything else on the page. Keep in mind that over 50% of your visitors most likely will be visiting from a smartphone, so keep the button big enough for fingers to press on it in a phone window.
Create unique and direct marketing minded copy
Let your audience know that you have a solution to their problems. It’s important not to get too lengthy, and definitely don’t just talk about how great you or your company is. Talk about the customer’s needs directly, how this is for them, and how they will benefit. Take the I, I, We out of it, and go with the You, you and you’s.
Don’t – We create the greatest websites than any other web design company, I am the best designer every and you should hire me.
Do – You can have the most effective website for your business. This new site will benefit you and your clients the most.
On The Homepage
Use short and easy to read text related to your service, not long paragraphs.
Often times, people want to express every last thing about their product, and why not, you created it, and it took you 10 years to get to where you are. Your customers however are only going to scan quickly, if there is something lengthy, it will most likely get skipped. Short and to the point will help your customer find exactly what they are looking for fast, with a greater result in buying in to you.
Ice Cream Maker 3000
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Ice Cream Maker 3000
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Again keeping it short and sweet, what you do matters, tell the customer why, with brief text and imagery that leads to further details on secondary pages, this also helps your SEO. Here’s a great example of how LYFT gets the point across brilliantly.
Social Proof or Testimonials
There’s nothing more powerful than to establish trust with a new customer, by showing a statement from an existing trusted customer. Again make the quotes short, and definitely make sure the existing customer knows you are including them in your testimonial set. Some people do not believe in a business, unless they see it said by someone else.
Take careful thought into this element of the website. Most people want to get to where they are going in the fewest clicks possible, therefore, really plan out your navigation to be able to get to many places, keeping it minimal in the initial viewable set, and then drop down lists for the related content. Don’t cram too much into the visible menu at the top or on the side. you can even combign a good CTA (Call-To-Action) button into the main menu, where it can stand out in a different color or button. Take a look at how HubSpot does their main menu.
If you’re interested in getting a new website design, please review our samples and let us know what you would like.
So there you go, The 7 most important resources for your new website – for business owners. Please keep in mind, there are many variations that may dictate some important elements that definitely should go in your new website that is not listed here. But this will definietly get you on your way to a successful website, learning from the best sites on the web.
Thank you for reading.
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